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Analytics for the trades.

Coaching and analytics for ServiceTitan users.


Big Questions

What are your Big Questions?

Big Questions are the ones that nag at you for months.  You know you're collecting tons of data and you have countless reporting options, but you're not sure how to piece it all together to get the answers you need to make a change.

Reporting is great for showing you what's happening right now and for reviewing trends.  Predictive analytics looks deeper to explain WHY you're seeing the numbers you see and HOW to change them for the future.  I will help you with both.

How much impact does customer satisfaction have on our revenue?

Which customers are likely to cancel membership, and how can we save them?

How can we increase average revenue per job?

How can we grow repeat business?

How can we capture more missed revenue?

Is there a segment of customers that’s consistently most profitable for us?

What distinguishes top CSRs or technicians?

Why are some locations more profitable than others?

Make your data work for you.


  • Frustration trying to see the big picture behind your numbers. 

  • Uncertainty of decisions made based on insufficient data.

  • Wondering which of the many KPIs to focus on to increase profit.

  • Wasting time trying to build reports to show your KPIs your way.

  • Inaccurate information in your reports and dashboards.

  • Searching for answers when you get stuck in ServiceTitan.

  • Missing out on valuable information about your customers and process.

Grow your profit with analytics.


  • Solid understanding of how your processes, data, and profit fit together. 

  • Confidence in strategy driven by your own data.

  • Guidance on critical KPIs and support to maintain focus on them.

  • Customized reports with the right data for the right people at the right time.

  • Complete, reliable reports...every time.

  • Quick response to your ServiceTitan questions, specific to YOUR situation.

  • Done-for-you process for collecting and USING more information.

With SPUD, you benefit from years of data science experience and a deep understanding of ServiceTitan. You have a dedicated resource to help with all your reporting and analytics needs.  That includes not just execution of reporting tasks, but also keeping your data accurate, advising and conducting analytics, and monthly debriefs to help you stay close to your numbers and areas for growth.   All services are available for a single monthly fee, so you and I are free to start impacting your business right from the away instead of spending time creating projects and outlining terms.    

  • There are no hourly rates, no project scopes, no surprises. 

  • You always know what your cost is for each month, and you can cancel anytime.

  • I handle the tracking of all of your requests and my recommendations.

  • I lead both the analytics strategy AND the execution.

  • You have constant visibility to priorities, status, and outcomes. 


Measure the value.

What if you could…?

  • Adjust job types that are hurting your margins to improve gross margin by 12%

  • Improve customer satisfaction and get 15% more referrals

  • Uncover an often-forgotten invoicing step, automate it, and increase 35% of your invoices by $40

  • Use job checklist and conversion data to remove nonessential steps and improve total conversion rate

  • Reduce missed revenue by 10%?

  • Spend time generating revenue instead of on optimizing ServiceTitan

* These are example outcomes of answering your Big Questions.




Send me a message and I'll get back to you.


No pressure here. 

Find a 30-minute block to decide if we're a good fit.

A ServiceTitan Partner

I am a ServiceTitan Partner, certified as a provider and coach.  The ServiceTitan Partner Program identifies independent consultants and coaches that have extensive knowledge of the industry and the ServiceTitan product.  Partners can play an integral part in the success of ServiceTitan customers by providing support, coaching, job specific training, etc.



I'm Cortney Lantry, founder of SPUD.  In over 19 years as a statistician, I've worked with businesses spanning $1 million to $5 billion in annual revenue.  

When a client introduced me to ServiceTitan, I was hooked. ServiceTitan offers a wealth of data that can be powerful yet overwhelming.  I love simplifying the process of using that data to make decisions.  

I deliberatley keep my client list small so that I can serve well.  Good analytics demand an understanding of the business.  Knowing my clients' goals and processes allows me to consistently bring new ideas and data discoveries in addition to delivering on their day-to-day requests.

Get in touch.

I work with a very small number of clients at a time and take on no more than one no client in a given month.  If you think you might be interested, reach out below!



Send me a message and I'll get back to you.


No pressure here. 

Find a 30-minute block to decide if we're a good fit.

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